12th Athens Digital Arts Festival | Digital Pop 19-22/5/2016
12th Athens Digital Arts Festival | Digital Pop
19 – 22 May, 2016
Building Complex Gate Ermou 117 – 121
Historic Centre of Athens
3,458 artists from 88 countries submitted their artworks offering ADAF a vast amount of creativity!
ADAF 2016 is glad to present to the audience the work of more than 450 artists, aiming to explore Pop in the mediums of Digital Aesthetics, Digital Technologies, Digital Economies, Digital Identities and Digital Music.
What is Pop in the digital era?
Over the last few years, we experience a culture of excess where on one hand the overabundance of information has generated a wave of passive consumption and on the other has allowed many previously unseen trends and voices to emerge. Today, Pop may be as well defined by likes, shares, tweets, views or followers showing in a way the power of the people to decide about trends and attitudes but also highlighting the ephemerality of it, as the culture around us is changing at high speed. In that sense, we might as well say that what is considered Pop in 2015 might be outdated in 2016 and so on.
Back in 1963, Andy Warhol said that “everybody should be a machine” and that “everybody should like everybody”. Acting like machines or liking things is almost typical behaviour and part of the everyday digital routine. Digital culture is omnipresent. It has changed our way of thinking. It has changed our habits and behaviours. The techno-culture that once was odd and distant is now part of most human activities from entertainment, lifestyle, business to art and politics.
What is defined as Pop is characterised through the culture of here and now. The pleasure of sharing everyday life through online environments and digital devices manifests a new way of living where our collective identities and digital selves intersect. GIFs, memes, selfies, viral videos, the internet slang as well as sharing, posting, uploading, commenting are all practices that reflect the current cultural condition.
What kind of digital content do we consume and what culture do we create? How are we “feeding” today’s digital markets? How ephemeral is digital Pop culture? How has digital pop culture affected our daily lives? What kind of aesthetics have emerged? How do artists respond to the current condition?